In the summer of 2017 we crafted and sold a sponsorship package for the Japanese company to appear in the Modern Home Tours, the largest residential tour experience in the US and Canada (in partnership with Modern Architecture + Design Society).

Although the event is open to the general public, it caters to a very specific niche, which we leveraged to place a strong emphasis on the trade. Many new architects and builders were introduced to the brand through a variety of channels and a live demonstration. Via social media, email marketing, content development, a branded video and more, we are proud to have succeeded in making cement siding highly appealing.