Understanding is the first step to achieving.

Our belief has always been that marketing research must be as fast-moving, dynamic and ever-changing as is today’s consumer-centric tech-world. If you want to reach, engage and communicate with audiences in new, more relevant ways, a sound research strategy is a key investment. Our team of experts is driven by our passion for data discovery that leads to greater insights and deeper user understanding. From online research panels, communities, and custom studies to advanced analytics, DCE Clarity helps clients gain valuable information through effective, creative and technology-driven research techniques, excellent quality of product, and exceptional client service.

CAPABILITIES: RESEARCH

Market Assessment & Market Entry
Market Structure & Segmentation
Benchmarking Studies
Competitive Intelligence
Opinion Leader Research
Forecasting
Partner Analysis
Portfolio Optimization
Pricing Analysis
Technology Assessment
New Product Development
Product Testing
Concept Development & Consulting
Licensed Properties Research
Name Brainstorming & Testing
Brand Imagery & Equity / Positioning
Packaging Design & Testing
Kids Clubs / Marketing Programs
Program Research & Development
Advertising Research
Ad / Concept Testing
Trial Tracking / Ad Campaign Tracking

Online Progression Testing
TV-Show Pilot Testing & Screening Sessions
Website Evaluation & Usability (Assessment)
Website & Mobile App Testing
VR & Game Testing
Live Event Research
Detailed Campaign Metrics (Analytics)
Attitude / Usage & Awareness
Focus Groups & In-Depth Interviews (IDI’s)
Immersions
Questionnaire Design
Advanced Survey Programming
Tabulation & Coding
Consumer Panel Management
Purchase Influence / Parent-Child Dynamics
ShopAlongs, In-Store Research & Shopper Profiles
Collaborative Creation / Insight Communities
Online Discussion Board Projects
Video Blogging & Diaries
Mobile Qualitative Communities

SELECTED WORK: RESEARCH

AUSTIN BREAST IMAGING

The breast imaging center sought to leverage new market opportunities within the growing Hispanic population in Central Texas. Our team provided valuable insight regarding the use of social media, digital and print media among women of all ethnicities, while also addressing growing health concerns and consumer patterns across all audiences.

LUXURY REAL ESTATE

As part of an extensive company assessment for O Realty, we established comparisons with some of the leading luxury real estate firms in the greater Austin area, carefully analyzing their marketing strategies, agent benefit structures, sales volume, reputation, CTA strategies, social media and more.

TRENDS / MARKET INTELLIGENCE REPORTS

Our research team is constantly gathering industry data and market intelligence for various uses in a wide array of industries. Through strategic research partners and by carefully gauging emerging trends in the industry, we are able to keep the finger on the pulse of all things digital, consumer trends and more. Some of our most current reports are available for purchase. Contact an Account Manager to learn more.