Our team was very excited to provide extensive consultancy and insight for the rebranding and refocus of Modern Home Tours LLC into the new Modern Architecture + Design Society.
Modern Home Tours LLC had been delivering the longest running and most robust residential home tour experience in the US and Canada since 2009, but was looking to transform the corporation into an all-encompassing lifestyle and media company for lovers of modern living. Our agency collaborated on the creation of its name, trademarks, editorial perspectives, content strategy, improved its national newsletter, redesigned the website and developed its social media profiles and strategy. By introducing new contributors, generating and marketing original content, cross promotion with strategic partners through social media and more, we have been able to produce a refreshing content company that is strongly supported by a highly successful event series that explores modern coast to coast (and in 3 cities across the border).
With purely organic growth, the result has been a media experience beloved by architecture and design lovers worldwide, especially those in the home tour’s core markets.
ABOUT MA+DS: The Modern Architecture + Design Society (MA+DS) serves as a forum for members of the architecture design and lifestyle community to share ideas, propose innovation and uncover the hidden gems of great cities in the US and abroad. Through tours, media and idea exchange, established and emerging talents can collaborate, showcase their work and better connect with a worldwide audience to build better living spaces, lifestyles, and brands for the modern consumer.
ABOUT MA+DS MEDIA: A reflection of MA+DS and its mission, MA+DS Media was created as an innovative multi-channel media experience for audiences in the US, Canada and beyond. Carefully curated by and for lovers of all things modern, we capture the finest and most original innovations in architecture, design, and lifestyle. A “daily snapshot” of our time, MADS.MEDIA and proprietary social media platforms fuse gorgeous, immediate content with a multi-platform approach to create a vibrant community of architecture and design enthusiasts.
ABOUT MA+DS TOURS: The nationwide event series was created to introduce modern architecture and living to people in their own communities across North America and beyond. Through fun and informative tours in dozens of cities across the United States and Canada, as well as carefully cultivated introductions to the people, places, and things that define “modern,” over 13,000 attendees gather each year to view some of the most exciting examples of modern architecture and design coast to coast.