Category
Business, Creative, Marketing, Research

 

“O Realty had great numbers and nearly a decade in the market; but it needed help with eye-catching communications and business structure. In just 60 days, we helped lay the groundwork for growth and further the firm’s evolution.”

 

 

We were hired to develop a comprehensive branding and business development package to raise brand awareness, boost agent recruitment and increase sales. In an intense 60 day campaign, we crafted a social media strategy, conducted market research and shared valuable industry insight at an event held at Lexus of Lakeway.

 

 

 

CREATIVE STRATEGY: Alongside the owner/broker and their operations manager, we developed a beautiful agent structure, closely tied to the hierarchy of horses. Establishing top agents as clydesdales, the symbol carried throughout most of the communication for the 60 day campaign.

 

 

 

MARKET RESEARCH: We conducted extensive market research to create various membership levels for agents, create competitive packages, explore new technology in real estate and establish the company’s culture.