PHYSIQUE was one of Austin’s largest health and wellness trade events, held at the JW Marriott Austin late 2015. With over 27,000 sq ft of event space, 3 halls, and over 72 vendors, the show served as a wonderful opportunity to showcase our benefiting partner Stiletto Stampede. Our agency designed the brand, planned and executed all advertising, social media strategy, production and sponsorship sales. In partnership with POM PR, we reached thousands of attendees who joined us for a fun-filled event at the swanky downtown venue.
As a treat to cancer patients and their guests, we incorporated huge beauty and fashion components, by creating the VIP Beauty Lounge and with the Fashion for a Cause Runway, where 6 designers took the stage to close out the festivities.
Other Event highlights include appearances by The Mrs., their #ImEnough Magic Mirror, Emmy-award winning anchorwoman Terri Gruca, former NFL Quarterback Jeff Blake, author Joan Frances Moran, celebrity fitness trainer David King, Dr. Clay Johnston (Dean of the Dell School of Medicine at UT) and more.
One of our favorite moments on stage was the Live Beauty challenge, where we gave a new look (including new wigs and beauty products) to 2 cancer patients chosen from our community. “It was a fun, uplifting event, designed to celebrate the life of women and men going through the process of (or recovery from) breast cancer and to celebrate the life and memory of those who have lost the fight.”