Most companies develop advertising from their own viewpoint, focusing on presenting the features and functions they believe differentiate their products, while ignoring the opportunity to create a lasting emotional bond with consumers. We begin with the consumer, ask what kind of person he or she wants to be, and then develop creative that speaks directly and powerfully towards that aspiration. It’s all about honoring the audience, sparking their imagination, and speaking to their deepest desires and unmet needs. Applying an efficient approach, employing top-notch partners, and under the direction of our talented Production directives, DCE Clarity‘s Creative Departments’ concepts come to life in vibrant media, and in strict compliance with the client’s strategy and budget.
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We’ve helped brands across the US and abroad establish and communicate their vision, boost sales and build a healthy following. By creating crisp ads, websites, boutique events and executing other marketing tactics, we’ve helped many clients amplify their reach in social media, traditional advertising, digital channels and public relations.
Our strategy team was commissioned to plan and execute an aggressive multi-channel media campaign and to orchestrate a massive launch event for this fun international retail client. The campaign included print advertising, collateral design and production, a comprehensive media tour and online promotion.