The challenge posed by the client was to design a Campaign Strategy placing ‘Design as a Key Business Tool for Market Leverage’. Our proposal beautifully outlined over 76 strategies through which Pininfarina can demonstrate that good design communicates brand, increases visibility, supports messaging and ultimately drives conversion. Our team masterfully outlined a robust Branding and PR Strategy to shine the spotlight on the key players of Pininfarina America, while truly capturing the style and heritage of the Italian brand.