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Onboarding | PR & Events
Public Relations and Events
Company Name
Is your company facing any brand challenges right now that are relevant to this PR campaign?
Has your company had a Public Relations campaign before?
Yes
No
Who ran your Public Relations program? Was it handled internally or by an agency? Please describe the level of involvement of the individuals responsible for your Public Relations program:
How was your experience?
Desired duration for this PR Campaign / Project: Advertising Campaign:
3 months
6 months
9 months
12 months
Ongoing / Indefinite
Which of these following Public Relations services do you need us to help with?
Internal Communications
External Communications
Events
Which of these Internal Communications services do you need us to help with? (mark all that apply)
Slogan (Tagline) Development
Mission or Vision Statement Development
Consulting - Defining/Editing Core Service(s) or Niche Market
Employee Social Media Guidelines
Employee Social Media Compliance Training
Employee Newsletter Setup and Design
Employee Safety Practices Guidelines
Employee Communications Policy
Employee Communications Strategy Outline
Employee Engagement Campaign
Employee Surveys and Feedback Analysis
Executive Communications and Speechwriting
Public Speaking / Media Training
Other
Which of these External Communications services do you need us to help with? (mark all that apply)
Press Release Creation
Press Release Distribution
Procurement of Awards or Industry Recognition
Community Outreach
Professional (Trade) Networking
Public Brand Analysis
Earned Media Placement
Paid Media Placement
Other
Who is your target audience for this campaign?
Which PR channels are you interested in for Paid Media?
Press - Print / Digital
Specialized Trade Media
Radio / Podcast
TV / Webcast / Vlog
Website / Blog
Industry Events / Trade Shows
Other
Which PR channels are you interested in for Earned Media?
Press - Print / Digital
Specialized Trade Media
Radio / Podcast
TV / Webcast / Vlog
Website / Blog
Industry Events / Trade Shows
Other
Total Paid Media Budget for the Campaign
The minimum ad spend is $20,000 for a 90-day campaign.
Up to $20,000
$20,000 - $30,000
$30,000 - $40,000
$40,000 - $50,000
$50,000 - $60,000
$60,000 - $70,000
$70,000 - $80,000
$80,000 - $90,000
$90,000+
Which of these Event services do you need? (mark all that apply)
Internal (Employee) Event Planning
External (B2B / Community) Event Planning
Event Sponsorship Management
Event Photography
Event Videography
Other
Add the name, date, time and location of your event:
Event Photography - How many hours of coverage do you need?
4
5
6
7
8
9
10
11
12+
Event Videography - How many hours of coverage do you need?
4
5
6
7
8
9
10
11
12+
What is your budget for the event?
Other PR Services:
Is there anything else you’d like to share regarding your Public Relations Campaign?
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