The American construction industry is a melting pot of cultures and languages and is becoming increasingly diverse. According to the Bureau of Labor Statistics, Hispanic workers make up a significant portion of the workforce, reaching up to 80% in states like Florida, Texas, and California....
In the fast-paced world of commercial construction, securing new projects is paramount. Many companies, in their pursuit of growth, turn to SEO as the golden ticket. They invest heavily in keywords and optimization strategies, hoping to appear at the top of search engine results for...
When more than half (some would say up to 99%) of your work is based on referrals and repeat business, businesses tend to fall into a comfort zone that can be hard to break out of. And “why would you?” - some might ask. If...
It’s no exaggeration to say that generative AI will have a transformative effect on global industry. With the ability to generate new outputs based on algorithms and trained data, it represents the next step in artificial intelligence and a new level of sophistication for machine...
Determining a reasonable marketing budget for an architecture firm in Texas can be a challenging task. The budget will depend on several factors, including the size of the firm, the competition in the market, and the marketing goals. In this blog post, we'll discuss some...
One of the most common questions that construction firms face is how much they should spend on marketing each year. Unfortunately, there's no one-size-fits-all answer to this question, as the amount you should spend on marketing will depend on several factors, including your business goals,...
For commercial contractors in Texas, securing new clients is a vital aspect of sustaining and growing a successful business. In a highly competitive market, it is essential to implement practical and effective strategies to stand out from the crowd and attract potential clients. In this...
In today's dynamic and competitive business landscape, diversity and inclusion have become increasingly essential for fostering growth and sustainability. In the realm of commercial construction and architecture, the HUB certification program plays a crucial role in promoting these principles. In this blog post, we will...
Content production is an essential component of any marketing strategy, but it can also be a significant expense. Creating high-quality content requires time, resources, and expertise, and the costs can quickly add up. However, there are several strategies you can use to reduce content production...
Winning construction projects requires careful planning, preparation, and execution. It's not enough to submit a bid and hope for the best. You need to have a solid strategy in place that will give you a competitive edge and increase your chances of winning the project....