FPV & Galíndez, named one of the top 10 Accounting and Auditing firms in Puerto Rico by Business Newswire and an undisputed leader in the healthcare sector, was in need of full branding direction, which led us to a long and fruitful partnership.
Through the development of their new website, we encountered areas of opportunities in their online presence and helped build their social media and their digital publication. We also developed a cohesive visual language to align with Russell Bedford International, as well as a guide for all employees. Through new marketing materials, their official brochure, their Statement of Qualifications, proposals and client presentation templates, print ads, new official video, and other visual elements, we have established a brand persona to compete with the Big Four.
We also helped further their robust thought leadership with the creation of FPVG Pulse, a digital publication and base for their monthly newsletter, where they share their industry insight, news and local and federal tax updates. Meanwhile, we closely monitor their performance in search engines and provide other key technical consulting, ongoing while we help with their press releases, internal and external public relations and other community initiatives.